About

A bit about me, what I do, and what I hope to achieve.

I’m interested in how societies work, and particularly root causes of social change. Rather than looking at social issues in isolation, what are the drivers that can impact a number of issues? How can we use this knowledge to create lasting, positive change?

It’s a huge subject and, because I’m not a sociologist, my aim is initially just to share and discuss what I learn from others (you?), and every now and then actually do things that helps push ideas forward (like those in the Projects section). Your participation is therefore much needed, and I wholeheartedly encourage your feedback…

There is also a different explanation about the origins of this blog in this post.

About me

I have been working with digital media since 1998. During working hours I am Project Director at Orangutan Studio – a creative digital agency based in London (and whose views I am not representing here, by the way). I enjoy my work, and am keen to use my skills and experience to find solutions to the issues that matter most to me.

Beyond my digital and sociological interests I’m also a big fan of comedy and music, and have many sporting interests – especially boxing.

Get in touch

As well as adding your comments to the blog, you can contact me via this page, via LinkedIn or @mattchoc on Twitter.