So said Winston Churchill, apparently. Was he right? It’s not difficult to see his point, let’s be honest. I say this because I include myself in the ‘average voter’ category. In fact, as someone who would struggle to tell you what the main political parties actually stand for (I mean really stand for) I wonder if I could even claim to be in the ‘average’ category at all.
Or maybe I’m being too hard on myself. After all, I only have the benefit of 17 years of education. How can I be expected to understand the difference between policies of the political parties? Just turning up at the polling booth is commendable enough, right?
Let’s face it, I doubt that Churchill would have changed his mind after a five minute conversation with me.
So if Churchill has a point, what’s the solution? Is he implying we should strip ‘the average voter’ of the right to vote? That would surely be a drastic step backwards, and my background in web usability reminds me that there is no such thing as user error, only usability error. If we apply the same principle to politics, we can see the need for a more usable way of helping voters (like me) to make better use of their vote.
So how do we cut through all of the media spin, squabbling and negative advertising to make an informed decision about which party supports our vision for the future? Surely we would have to read through all of the party manifestos, extract policies for the issues we care about most, then compare them with each other. Who honestly has the time for that? And where do you start? If only someone else could do the leg-work for us… Maybe provide concise policy summaries from each party so we can pick those we agree with most, then find out which party they belong to. That would help us make a more informed choice about who to vote for based on real policies rather than personalities or media spin, right?
Well, guess what readers – someone has! This is my first foray into this arena, and I humbly offer you access to a very simple version of the kind of tool I have described above. More policies and parties are to be added so please offer your suggestions and feedback via the comments form on this post. If you’d like to get involved on any level, please also get in touch.
Try it here then post your comments!